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Case Studies

AI driven ‘farm to market’ supply chain

AI driven ‘farm to market’ supply chain

Sector: Agriculture

Area: Supply Chain

Status: Active

Country: India

Problem

Farmers experience price risk, information asymmetry about demand, distribution inefficiency, and receive late payment receivals. Retailers face problems like higher costs, low quality and unhygienic produce, high price volatility, and the everyday hassle of going to the market. The traditional Supply Chain is highly inefficient, disorganized, and has a high rate of food wastage.

Solution

• The application attempts to remove inefficiencies by putting in place AI driven farm to market supply chain.
• Eliminates intermediaries by taking control of the supply chain by using technology and analytics. Built reliable, cost-effective, and high-speed logistics and infrastructure to solve for inefficiencies in the supply chain.
• On one end, farmers get better prices and consistent demand, and on the other end, retailers receive fresh produce at competitive prices that are delivered to their doorstep.

Future Plan

Focused on making the innovation more accessible. Intend to leverage strengths and resources to innovate for new product categories and customer segments while solving complex supply chain problems.

Key Technology Used

Analytics

Benefits to the end-user and Government

• Elimination of Intermediates intermediaries
• Built reliable, cost-effective, and high-speed logistics and infrastructure to solve for inefficiencies in the supply chain.
• Farmers get better prices and consistent demand.
• Retailers receive fresh produce at competitive prices that are delivered to their shops.

Impact

• Availability of fresh produce to the retailers sourced from villages. • Availability of fresh produce everyday pan across India. • Operational in 7 major cities – Bangalore, Chennai, Hyderabad, Delhi, Ahmedabad, Pune, Mumbai
Funding Source

Accel NRJN Trust

Funding and Annual Revenue

$203.7M

Reference URLs

  • https://ninjacart.in
https://ninjacart.in

Project Website

Ninja Cart

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