Locus On the Road

Sector

Logistics

Area

Real Time Tracking

Status

Active

Country

India

Organisation

Mara Labs, Inc.

Website

Funding

$ 78.8 M

Problem

Most organizations are dependent on legacy solutions that are unable to handle real-world supply chain and logistics operations- problems such as unforeseen events, and increasing customer expectations come into play.

The need was felt to develop a technology platform that uses emerging technologies to automate complex supply chain decisions. The solutions which are smart and scalable and help enterprises gain end-to-end supply chain visibility, increase operational efficiency, reduce environmental impact and streamline the customer experience.

Solution

Locus’ research-led innovation enables users to take data-backed decisions at crunch moments instead of depending on hunches or opinions. They use AI-led models that are rooted in reality and are continuously learning from every activity to give the best possible output for any supply chain-related scenario. Locus uses deep machine learning and proprietary algorithms to offer smart supply chain solutions to customers.

Future Plan

The Locus team is currently working on FieldIQ. Clients can use this software to decide on sales clusters, do outlet classification, and come up with sales executives’ scores, among other features. All this planning happens while accounting for real-life constraints.

Benefits

  • Operation at scale
  • Tracking of how much the application helps users save costs
  • Built on top of RESTful APIs which are integrated across various third-party systems
  • Has a BS 10012 Data Protection and ISO/ IEC 27001 Information
  • Security Management Certificate
  • Optimizing delivery routes, schedules and fleet & and plans retail and service operations

Impact

Locus have worked on 250M+ orders with clients across 400+ cities. Some of their key clients include Unilever, Blue Dart, Nestle, Koel, Myntra and Mondelez International. Its scalable solutions have resulted in $150 million savings in logistics costs, 70 million+ kilometer reductions in distance travelled, and 17 million+ kilograms reduction in GHG emissions for clients across sectors like ecommerce, retail, e-grocery, CPG/FMCG, home services, home deliveries, 3PL, transportation, and B2B distribution.

Technology

  • Machine Learning
  • Big Data

Funding Source

  • Tiger Global Management
  • GIC
  • Falcon Edge Capital
  • Exfinity Venture Partners
  • Amrish Rau

Press coverage (Links)